A quality eyeglass frame needs to be strong, durable and light, with titanium emerging top in these aspects. Titanium is among the most resilient metals, even tougher than steel, without the added weight. Which is to say, the frames of glasses for your brand are capable of easily resisting drops, knocks and pushings from accidents in everyday life. ‘When a customer buys a pair of glasses, they want them to last. Titanium lives up to this promise, taking a lot of abuse that other metals could never handle.

Another strong attribute of titanium is its incredible corrosion resistance. Every day, metal frames can easily become rusty and corroded due to sweat, water or even some types of cosmetics that we all use every day. Titanium possesses the ability to spontaneously form a passivating oxide layer, which protects it from these corrosive materials. This ensures that no matter how hot and sweaty it may get, your titanium glasses and sunglasses are kept looking as new as the day you got them. This durable longevity is not only insurance against after-sales problems, but it is also a means of building a reputation for your brand as one that makes reliable and excellent quality products.

Bringing that Titanium frame into the mix was a big statement about exactly how serious you are about only offering the best! Approximately 60-70% lighter than that of standard metals, a titanium frame will never bend or break: unlike frames constructed from metal, which can easily flex. You get what you pay for here, and it is worth the extra investment. We use this exceptional material to create a frame that is not only trendy but also performs well. Your customers will have an incomparable wearing experience from the moment they put on your frames and for years to come. It is the cornerstone of a luxury eyewear brand.

Step 1: Initial Meeting & Design (The Spark of Creation)

This is where you build your vision. It begins with a judicial conversation. We hear your thoughts, understand your audience and get under the skin of what makes up your brand DNA. Whether you have a full design or simply the seed of an idea, our experts can help.

• Bring Your Design: If you have CAD files, we can go straight from design to prototyping and material selection.

• “Co-Create With Our Experts: No designer? No problem. On our end, our in-house eyewear specialists can take your mood boards and inspiration to create a unique collection, offering you our guidance on what is already trending & essential silhouettes.

• Concept Development: We create digital renderings of your frames from scratch using the latest 3D modeling. All carved right here in Michigan to ensure you love it from every angle and curve before a single piece of metal is ever cut.
  The Goal of Your Brand: Develop a one-of-a-kind, marketable design.
  What We Do: Be your technical & creative partner, helping ensure you don’t just look good, but that your design can be made.

Step 2: Selection Of Material And Components (The Backbone of Quality)

The magic of your frame is in the material you taste in it. This decision is what shapes the comfort, strength and story of your frames. We’ll guide you through our high-quality titanium choices to find the best fit for your brand.

• You might say Pure Titanium: The last word in luxury and comfort. It also happens to be 100% nickel-free, so it’s totally hypoallergenic, definitely a bonus for sensitive skin types. It’s also extremely light and feels almost weightless.

• Beta-Titanium Alloy: A great combination of titanium mixed with aluminum and vanadium. That alloy does possess exceptional flexibility and strength, allowing for even ludicrously thin frame designs like this that yet hold their contour.

• Memory Titanium – The superstar of all time. This incredible alloy, by contrast, bends, twists and turns—and goes right back to its original shape. It is a great option for high-end and active eyewear or children’s collections.

• And outside of the frame itself, we choose only high-end materials — such as smooth and dependable hinges from Germany and Japan, soft nose pads and temple tips. Every piece matters.
  Your Brand Goal: Develop a name as high-end and comfortable.
  What We Do: Offer material expertise to help you pick titanium that tells your brand’s story best.

Step 3: Craftsmanship & Production (Where Art And Precision Collide)

This is where magic starts to happen. Your vetted designs and materials go into our ultra-modern Plant, where thousands of candles a day are poured in with a combination of old-world craftsmanship and new-world technology.

• Precision Manufacturing: We are equipped with CNC machines (lathes & milling machines) for the most accurate cutting and production, and we use modern laser welders that leave products both clean and free of defects.

• Details, hand-finished: Finally, each frame is handed over to our craftsmen and goes through a complete hand-polished Finish. The human touch provides a smooth, luxurious feel that machine-made knitwear cannot surpass.

• Rich and Durable Colors: We use high-quality PVD (Physical Vapor Deposition) coating to ensure our colors last. This process creates vibrant coloring that is less prone to chipping, warping or fading versus traditional painting.

• Your Brand Identity: We Laser engrave your logo to the temples, lens or wherever you decide suits best. This is your quality guarantee, written all over. Every element of our product creation is subjected to multi-stage quality inspection, causing each part to uphold the most stringent standards of both ourselves and you.
  Your Brand Goal: Deliver a perfect, beautiful end product to your customers.
  Our Contribution: To deliver production values that are second to none in our dedication to precision, detail and quality.

Step 4: Final Review and Successful Delivery of The Book

Before your shipment is on its way, it gets one final, stringent check. We go through and inspect every frame for ultimate alignment perfection, smooth hinge functionality, finish consistency, and overall integrity.

• Final Review: We double-check every pair of glasses for quality and authenticity.

• Professional Protective Packaging: We take packaging and shipping very seriously – we were tired of seeing damage caused by non-protective generic bags, so we worked directly with our manufacturers to create a better solution. Custom Branded Packaging, and we can also work with you to create bespoke branded packaging.

• Worldwide Trusted: We keep the complicated part and make it simple for you with our experienced team, transparent paperwork, tracking and your order arrival time at any location in the world.
  Your Brand Target: You want to get a completed product that will arrive on time and in pristine condition.
  Our Role: Provide total peace of mind with thorough quality control and reliable worldwide delivery.